Wool& Rowena STRETCH Swing Dress [pockets!] | WOOL FOR EVERY DAY

If you’re feeling a bit of dejavu – it’s because this beauty got a fabric update on the original Rowena! Still with pockets and still buttery soft and ready to tick all the boxes for sustainable fibre, less laundering and slow fashion. For the wool-nerds like me, they are still using 17.5 micron Merino wool […]

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Wool Socks | WOOLFOREVERDAY

I had a number of questions come through on pure wool work socks! It’s a tough call as most I’ve come across are mixed with nylon for durability/structure for the work sock. Wool is PERFECT for feet. The wool fibre naturally wicks away moisture so you’re not left with that sweating clammy feeling and has […]

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Where’s the Wool – Wool Retail Guide | WOOLFOREVERYDAY

Every year growers from across the country come to see their wool clip being auctioned in Melbourne. This week was no exception with a group of South Australian’s staying a few extra days – with the wool auction done, there was a interest to see wool in retail around the CBD and closer surrounds. Though […]

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Icebreaker ‘Lifetime Sock Guarantee’ | WOOLFOREVERDAY

The Icebreaker Lifetime Sock Guarantee. It is definitely a thing and it’s what made me more at ease with spending around $35 (or less, if there was a sale on – like now) on a pair of socks. Move over cost per wear, this reduces cost per pair! And not just any socks, Icebreaker socks […]

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Wundies by Merino Country | WOOLFOREVERDAY

Wool underwear. Underwear made of wool. Truly, really. And they are next level incredible! And not just any wool, 100% Australian Merino wool and made in Australia. WHY   I’m likely preaching to the converted, but for those still wondering if I’m all there – the natural features and benefits of wool make it a perfect […]

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