#35 in Top 75 Sustainable Fashion 2020 blog list by Feedspot.com

18 months ago, I started a passion project: a blog promoting wool as the natural fibre for today – every day – by sharing online reviews on wool items I have and use. Today, it’s #35 on Feedspot.com Top 75 Sustainable Fashion 2020 blog list!

As a millennial working in early stages of the wool supply chain (raw/greasy wool), I am passionate about wool and see firsthand what happens when demand wanes – when this amazing natural fibre slows on its journey to be turned into clothing (+ more). I know how the natural benefits of wool elevate my level of living, which is so important during these uncertain times.

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Wool has no equal and though they try, no synthetic can copy all these benefits into one package – nature does it best. But even though I can drop the hammer at a wool auction, it’s only by consuming wool as a product can that wool truly be sold.

Simply put, we are on a mission to highlight products made from wool and that wool is the natural fibre for today’s world, every day.

Wool For Every Day started with hearing the need and a bit of a push from a supportive community to tell the story of wool through the wool items I use and the feedback has been fantastic. The website is evolving as platform to share real wool products with real experiences and I’m grateful to Cassie (EMU Wool Sneakers) and Adele (Lindner Wool Socks) for their guest reviews and look forward to inviting more on board!

To those that gave me the push from the startthank you for your support. And to the new readers, great to have you here. I hope you’re all keeping safe and well during these times. Creating wool content and sharing my love for wool is a welcome constant as normality turns upside down.


If you have stumbled across our website for the first time, and you aren’t sure what we do, then please allow us to introduce ourselves and to welcome you here to Wool for Every Day. Wool for Every Day is a wool education and wool product curation-review platform, the passion project of a wool industry professional. Simply put, we are on a mission to highlight products made from wool and that wool is the natural fibre for today’s world, every day. Please support this venture by using links directly from our website – at no cost to you, some purchases may result in a small commission that goes toward funding this project.

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Samantha Wan is a first generation Australian-born Chinese. From a non-farming background, she partners with Australian wool growers to market their wool clip in her role as a wool broker. She is the recipient of industry recognised awards and promotes wool as the natural fibre for today's slow fashion, every day. Wool has improved her quality of life and she wants to share those benefits to improve the lives of others. Sam's dream is for every person to have one item made from natural wool in their wardrobe. Ask her about her woollen shoes or where wool is taking her next!

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