Where’s the Wool | A Melbourne Wool Retail Guide

Every year growers from across the country come to see their wool clip being auctioned in Melbourne. This week was no exception with a group of South Australian’s staying a few extra days – with the wool auction done, there was a interest to see wool in retail around the CBD and closer surrounds.

Though ‘Pay it forward, in wool’ is linked to online purchases, I’ve been living in Melbourne for 7 years now and have a some go-to wool retail spots. Text messaged ‘suggestions’ of where to visit, wool shopping, where to go to buy wool in Melbourne, has evolved into the start of a wool retail guide for Melbourne and surrounds (and who know’s it might grow!) Got suggestions? Leave a comment to add it in.

Note: All info collated to best knowledge, please check opening hours and confirm addresses as circumstances may change.


Click here for the Where’s the Wool in Google Maps


Icebreaker | website
Lifestyle and adventure, technical merino wool clothing. Find them at number of locations
DFO South Wharf 20 Convention Centre Pl, South Wharf VIC 3006
Fitzroy Outlet 403 Smith St, Melbourne VIC 3065
TouchLab Chadstone Shopping Centre, ShopB-306, 1341 Dandenong Road, Malvern East VIC 3145

Otto & Spike | website
Melbourne knitwear brand. Everything is manufactured ethically and sustainably in Brunswick East, VIC, 3057. All made from 100% Extra Fine Merino. Find them at 324 Victoria St, Brunswick VIC 3056
Extra | They are the creators of the Elders Northern and Southern beanies and scarves given to the Wool Awards Monthly award winners.

McIntyre Merino | website
Australian grown, Australian made knitwear.
“I grew up on a merino sheep farm in western Victoria and, after working in the fashion industry for ten years, I decided I wanted to join the two together,” says Ned Scholfield via Broadsheet. Make an appointment to visit their Melbourne Showroom at 199 Moray St, South Melbourne VIC 3205

Creswick Natural Fibres | website
Est. 1947, Award-winning Australian family business and woollen mill located in Creswick, Victoria. With retail stores across Victoria, Creswick specialises in high quality, natural, sustainable fibres including alpaca, cashmere, merino wool and possum apparel, accessories and homewares. Multiple locations, including The Block Arcade, 96 Elizabeth Street Melbourne VIC 3000

Sheep-ish Knitwear | website
Australian Merino knitted out of a studio in Fitzroy, Melbourne, using domestic knitting machines made in the 1960s to the early 1980s. Visit them at Artocracy 156 Sydney Rd, Brunswick VIC 3056

Baabuk Australia | website
Baabuk wool footwear made responsibly and sustainably. Designed in Switzerland, crafted in Nepal and Portugal, built for comfort. Find them at 117a Brunswick St, Fitzroy VIC 3065

Emporium | website
Inside 287 Lonsdale Street, Melbourne VIC 3000 wool stockists include MUJI, UNIQLO, Huge Boss, M.J Bale, Brooks Brothers

Posted by

Every time a woollen garment is sold - a wool grower wins, a local store wins, a community wins. Samantha Wan is a wool broker - working to maximise returns to Australian wool growers. Wool for Every Day is her personal wool product curation project, promoting wool products for every day use via samanthawan.com.au 🔹 2019 Winner of National Council of Wool Selling Brokers of Australia’s (NCWSBA) Annual Wool Broker Award 🔸 2019 WoolProducers Australia, Youth Ambassador 🔹 Wool Young Farming Champion Her passion for wool has been grown and nurtured by rich experiences, not born. She grew up in the western Sydney suburb of Blacktown and these experiences have influenced active promotion of agriculture and wool as prospective career to the next generation.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s